WE’VE GOT YOUR BACK
Mollie and Declan truly value the relationships they build and attribute their success to the deep connections they have cultivated with clients and their powerful network of industry experts since 1997. Given their longevity and success in the SF/Bay Area market, coupled with the support of their treasured client base, they are now very proud to stand behind their own brand, Indigo Real Estate. Leaving no stone unturned when supporting their clients in the world of real estate and property ownership, Mollie and Declan work closely with a broad range of industry professionals; they have a team of architects, contractors, stagers, and all of the tradespeople one might need to take a project from start to finish.
Their clients have the benefit of top-notch legal counsel and a broad range of real estate attorneys. They also bring extensive knowledge and personal experience to navigating San Francisco’s tenancy-in-common/condo conversion process, as well as 1031 exchanges and long-term investments. They have large referral networks reaching across the country into all major markets, and in everything they do, they bring strength, strategy, and stylish professionalism.
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We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.
We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.
We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.
It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.
A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.
At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.
The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!